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YES Foundation expands its CSR programmes

Crowd-funding and grants to support NGOs initiatives

The Mumbai-based YES Foundation of YES Bank expects 10 business groups to support its corporate social responsibility (CSR) programmes for “Everyday Heroes”, social enterprises and non-government organizations (NGOs) with grants and crowd funding.

“We have set up a grant fund of US$1.1 million and some 10 corporations, as part of their CSR, have expressed interests in matching the grant individually, supporting the programmes,” said YES Foundation Chief Executive Officer Prerana Langa.

A crowd-funding campaign is also on the way to support the social work of change makers, who are “Unsung Heroes” but are doing great jobs such as cleaning rivers along the banks they live on and or catering food to senior citizens within their neighbourhood, said Langa at a four-day conference related to UN’s World Environment Day which began on 4 June 2018.

“The Foundation has also started India’s only undergraduate fellowship,” added Langa.

The fellowship gives exposure to youths in the age group of 18-25 years, having them trained in jobs and tasks identified by NGOs and social enterprises.

Among other CSR projects, the Foundation supports the “No Hoking” campaign in Delhi, which is campaigning to reduce noise pollutions from vehicular traffic.

This year, top 25 NGOs and Social Enterprises with sustainable and scalable social projects will be eligible to win grants worth Rs.75 million, she said. These 25 were shortlisted from 11,500 entries for the NGO/Social Enterprise Challenge.

The CSR-oriented annual programmes the Foundation, the social development arm of YES BANK, also mentors the selected groups for three years and help reforms their business models.

It is hosting the fifth edition of “YES! I am the CHANGE” accelerator, a nationwide mindset transformation programme to inculcate the spirit of responsible youth citizenship and drive positive social action through the impactful medium of films.

In the edition, the Foundation provides Youth and NGOs, Social Enterprises with a platform to use films as a story-telling medium to drive social impact.

The Foundation invited Youth, Filmmakers, NGOs, Social Enterprises, and “Everyday Heroes” to participate in its Social Film-making Challenge to depict stories of change in the country in a 3-minute film.

“The Everyday Heroes”, discovered through YES! I am the CHANGE film entries will be felicitated across 1,000 locations pan-India in recognition of their exceptional community service.

“India is in a revolutionary phase with the nation’s youth driving social impact by developing innovative solutions to social challenges,” said Langa at the Asian Venture Philanthropy Network’s conference attended by over 1,000 delegates from 40 countries to discuss social investment in Asia.

“Through YES! I am the CHANGE, we are keen to provide a platform to solutions that are scalable, sustainable and replicable to accelerate their growth and provide access to markets,” said Langa.

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